Last updated: April 2026

Introduction

At DENI AGENCY LTD, we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains what personal data we collect, how we use it, and what rights you have in relation to it when you visit and shop on deniclothing.co.uk.

This policy is governed by the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

The data controller responsible for your personal data is:

DENI AGENCY LTD Company number: 17157669 124 City Road, London, England, EC1V 2NX United Kingdom Email: contact@deniclothing.co.uk

What Data We Collect

We may collect and process the following categories of personal data:

Identity data: first name, last name Contact data: email address, phone number, delivery and billing address Transaction data: details of purchases you have made on our website Technical data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and other technology on the devices you use to access our website Usage data: information about how you use our website and products Marketing and communications data: your preferences in receiving marketing communications from us

We do not collect any special categories of personal data (such as data relating to health, religion, or political opinions).

How We Collect Your Data

We collect personal data through the following means:

Direct interactions: when you create an account, place an order, subscribe to our newsletter, or contact us by email or through our website forms. Automated technologies: as you interact with our website, we may automatically collect technical and usage data through cookies and similar technologies. Please refer to our Cookie Policy for further details. Third parties: we may receive personal data from payment processors, analytics providers, and advertising platforms.

How We Use Your Data

We use your personal data for the following purposes:

To process and fulfil your orders, including managing payments, delivery, and returns. To create and manage your customer account. To communicate with you regarding your orders, including order confirmations and shipping updates. To comply with our legal obligations. To improve our website and customer experience through analytics. To send you marketing communications, where you have given your consent or where we have a legitimate interest to do so.

Legal Basis for Processing

We process your personal data on the following legal bases:

Performance of a contract: to process your orders and manage your account. Legal obligation: to comply with applicable laws and regulations. Legitimate interests: to improve our services, prevent fraud, and conduct direct marketing where appropriate. Consent: for the use of non-essential cookies and for sending marketing emails where required.

Marketing Communications

If you have opted in to receive marketing communications, we may send you emails about new products, promotions, and updates from deniclothing.co.uk. You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us directly at contact@deniclothing.co.uk.

We will never sell your personal data to third parties for their own marketing purposes.

Sharing Your Data

We may share your personal data with the following categories of third parties:

Payment processors, such as Stripe, to handle transactions securely. Delivery and logistics providers, to fulfil your orders. IT and hosting providers, including Hostinger, to maintain our website infrastructure. Analytics and marketing platforms, such as Google Analytics, to help us understand website usage. Legal and regulatory authorities, where required by law.

All third parties are required to process your data in accordance with applicable data protection laws and our instructions.

Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. In general, we retain customer order data for up to 6 years in accordance with UK tax and accounting obligations.

International Transfers

Some of our third-party service providers may be based outside the United Kingdom. Where we transfer your data internationally, we ensure that appropriate safeguards are in place in accordance with UK GDPR requirements.

Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

The right to access the personal data we hold about you. The right to request correction of inaccurate or incomplete data. The right to request erasure of your personal data, where there is no legitimate reason for us to continue processing it. The right to object to processing based on legitimate interests or for direct marketing purposes. The right to request restriction of processing in certain circumstances. The right to data portability, allowing you to receive your data in a structured, commonly used format. The right to withdraw consent at any time, where processing is based on consent.

To exercise any of these rights, please contact us at [contact@deniclothing.co.uk]. We will respond to your request within 30 days.

Complaints

If you believe we have not handled your personal data in accordance with applicable law, you have the right to lodge a complaint with the UK’s data protection authority:

Information Commissioner’s Office (ICO) Website: www.ico.org.uk Helpline: 0303 123 1113

Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Third-Party Websites

Our website may contain links to third-party websites. This Privacy Policy applies only to deniclothing.co.uk. We encourage you to read the privacy policies of any third-party websites you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with an updated date. We encourage you to review this page periodically to stay informed about how we protect your data.

Contact

For any questions or concerns regarding this Privacy Policy or the way we handle your personal data, please contact us at:

DENI AGENCY LTD 124 City Road, London, England, EC1V 2NX United Kingdom
Email: contact@deniclothing.co.uk